Why LeBron Bought Liverpool FC (2%)

Breaking down the Liverpool x LeBron deal.

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⏱ Timestamps
00:00 Breaking down LeBron’s Empire
02:20 Why the deal is unique in sports business
04:05 How LeBron could transform Liverpool
07:10 Next Stop: Las Vegas?

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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