Fresh Content: Important Peculiarities For Online Stores

Online store owners may face a problem with content updates. On the one hand, there is a recommendation to publish fresh content regularly, but on the other hand, there are a lot of static pages in an online store with relevant information which do not require to be updated. Let’s take a closer look at this problem and try to identify what should be updated, how often and why it is important.

Does Google like fresh content?

In fact, it is not a whim of Google but rather a requirement of users. For example, if you are looking for the information about the UEFA European Championship, you would probably prefer the results about EURO 2016, not about EURO 2012. That is why Google Search has a freshness algorithm developed to provide you with the most relevant and fresh results, so even if you only search for «EURO football» without specifying the year 2016, you will find EURO 2016 on SERP. You could say that it is a hot topic and popular event, so it is understandable that the information regarding it is updated every day, hour and even minute. You are right. But if you search for the «iPhone reviews» you probably will not be satisfied with the reviews that were published 4 years ago. You also prefer to receive the most up to date information. So, relevance and freshness of information is a requirement of users that Google is trying to satisfy. Below we will describe how Google analyzes the content for freshness.

A date of a document creation

The first parameter by which Google determines the freshness is the date on which the document was created. It also can be the date when the document is found by Google for the first time, in other words, when Googlebot indexes a certain document or finds a link to it. A good freshness indicator may boost certain content for some search requests, but this effect may be temporary, and the older a document gets – the worse positions it takes in the search results. For some requests, older webpages may be more preferable than newer pages. And so, it may be useful to correct the freshness indicator for a certain webpage based on the difference between the age of the document and the number of available results.

The number of changes determines the degree of freshness

The age of a document is not the only indicator of freshness. Search engine crawlers are able to index and check the changes in each document. So, the number of changes in a document can make certain content fresher or older.

For instance, if you change several words or add a small text paragraph on the page, this content will not be considered as fresh. Practice shows that in most cases Google ignores minor changes.

SEO Tip. If you update a link on an existing webpage, it is better to change the text surrounding this link, as well. In this case, Google is more likely to consider this as update and not to ignore your changes.

Where or what part of a document is changed

Each webpage has different areas and its own structure, and an update is more or less important depending on which part or which elements of the page this update affects. The most preferred part for the changes is the body of the page. Changes in comments, advertising blocks, navigation, Java script, date and time are less important.

SEO Tip. Don’t try to make fake freshness. The best way is to keep the existing page content fresh and useful at the same time.

Changes in frequency or how often content is changed

Updating content regularly is not enough. If you do this once a year it is also regularly. Content that is updated more often is considered differently than content that is updated several times per year. But, you should take into account that Google «understands» that there are sites where information is updated constantly (for example, a news portal like bbc.com and so on) and there are sites where frequent updates are not appropriate and may even be suspicious. Moreover, Google treats the links of such pages in a different way. The links value from the rapidly changing (updating) pages may not be as strong as the links from static, permanent pages.

Adding new pages

You can refresh existing pages, as well as create new ones. A very simple formula works here: sites that create new pages more often may have a higher freshness indicator than sites that create new pages less frequently.

Freshness may also be identified as the ratio of fresh pages compared to existing pages during a certain period of time. Because of this, it is recommended to add about 30% fresh pages to the site every year. But it is not obvious if other freshness signals exist.

Increase in the number of new backlinks

Not only external factors can make the content fresh. There are also external factors that can be even more powerful. If the number of backlinks to a certain page is increasing it is a signal of fresh content.

SEO Tip. A false increase of backlinks can be considered by search engines as spam or black SEO. Search engines can penalize for such activity. Keep in mind that backlinks from sites that have a good freshness indicator can improve the freshness indicator of the pages they link to.

Recommendations for e-commerce

Online stores have a lot of peculiarities in their content. Some product pages don’t need frequent updates and the information can be relevant for several months. You don’t need to update your online store pages to receive better ranking results. The main goal here is to update information to make the content as much useful for visitors as possible. Here are some recommendations:

  • Determine an optimal updated rate for your business. Check how often your competitors are updating the information. According to this, add new content to your online store regularly.
  • Use your blog to add useful content. It is the best practice for the online store to create new pages.
  • When you upgrade, engage more important part and elements of the site. Remember that the body of the page is more preferable.
  • Remember that slight changes may not be considered. To update a link, you need to change the text surrounding the link to increase the probability of the link to be considered as fresh.
  • Stable backlink growth is better than sharp and intermittent growth.
  • Plan and update the product page content, but keep in mind that frequent updates are not needed here.

In conclusion, it should be noted that you need to think about your clients first and do your best to be useful and relevant for them. Googlebot will never buy your products, so your priorities should be clearly identified.

Have a nice selling!

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Message From the Universe: When HELPING Others, You HELP Yourself!

«There is no greater weapon than kindness.

A smile, a compliment, encouragement and compassion belong in the arsenal of every Time-Space Adventurer.

Today, may you crush, kill and destroy the fears you encounter, in others and in yourself.

Yes, please, thank you –

The Universe»

Everyone you will encounter in your life are dealing with their daily struggles. You need to be kind to everyone, even those who have wronged you. Easier said than done right? I am with you on that one. Guilt is something that can destroy someone who have done wrong to others, and karma will take care of the rest. IF someone feels no remorse or care about anyone else besides themselves, life will come back at them and will take care of the things you personally can’t. For everything else in life, there is your smile and kindness that will count. When you help others, you are helping yourself. There is always a better way to do the things you weren’t aware of when you figure out solutions that can help someone in trouble. There is only good coming out of helping others when needed. Be that person who is willing to take that step forward to make a positive change in this world.

Let’s take the example of the partially blind autistic kid who got beaten up by a bully and another kid intervene by punching and knocking down the bully. He intervened while others by-standards didn’t do squat. The high school district expelled both of them from school, the bully and the one who defended the autistic kid but the latter was able to get 35 000 signatures to get him back in school for the right reasons. All schools should have a ZERO tolerance for bullying but should apply good Samaritan law when it comes to protecting the ones who can’t defend themselves. Do not be the one being a by-standard and let someone be a victim of crime. You need to make sure that you protect yourself, obviously, but if many get together and attack the assailant, he will run instead of confronting 10 by-standard ready to bring justice to the victim. If only one intervene, the criminal might stand their ground. Take action and always be willing to help others, because at the end, the person you are really helping is yourself.

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Silence in Home Buying – The Ultimate Negotiation Tactic

A home buyer skilled in negotiation should possess several tactics in their arsenal. However, you may have never heard (pun intended) one of the most powerful tactics. The use of silence in negotiation can earn you more money per word then Arnold Schwarzenegger in The Terminator. Observe and enjoy.

Once upon a time, I represented the buyer of an apartment complex. The seller of the apartment complex was also the real estate agent selling the property. The asking price was $1,050,000. I went to tour this apartment complex without my buyer and at the end of the appointment, I inquired as to the asking price. The owner/agent said «It is $1,050,000.» I employed a technique called cringing. I said «A million fifty thousand!! My buyer can’t pay that. That’s way too much! And then I was silent. He kind of shifted uncomfortably for a few seconds as the silence became unbearable, and then he said «Well, the best I can do is $960,000.» He came off the price $90,000 in less than 20 seconds.

Suppose that, rather than staying silent and letting the seller speak next, I began talking again. What do you suppose the odds would have been of him conceding a significant chunk of money? Probably not very high. It is likely he would have let me keep talking and tell him what my buyer would pay and then use the cringe tactic on me. Silence is one of the most effective techniques in a negotiators arsenal yet one of the most difficult to master. Why is this?

Silence is difficult to master because being silent in the presence of another person is uncomfortable. The next time you are with someone, be completely silent for 15 seconds. Not while the other person is talking. When there is a break in the conversation or a verbal serve directed at you, wait 15 seconds before your return shot. You have probably just experienced the awkward silence. And you were doing it on purpose. Imagine if you didn’t know this was a game and someone employed this technique on you. The anxiety that builds up is enough to make even the most introverted person babble uncontrollably. That is the power of silence.

When you are negotiating for your home and you employ a tactic or make a verbal offer, go mute and don’t speak again until the other party speaks. Make it a game if you like and see who blinks first. Once the silence becomes uncomfortable to the seller, they will likely start talking and if they continue, they will likely negotiate against themselves or give you an advantageous piece of information. They may reduce the price if you have used a tactic or they may accept if you have posed an offer. But even if they don’t make a concession, you have lost nothing by trying it, not even air from your lungs. You may just be surprised at how much you can gain.

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Take the Lead

We’re focusing on our calling. Two pieces back the simple instruction was: Go! Go! And the previous one warned us not to use the convenience of one of the excuses in our arsenal to hide from our calling.

Now Paul has another good suggestion: 12And don’t let anyone put you down because you’re young. Teach believers with your life: by word, by demeanour, by love, by faith, by integrity.

He should turn around the apparent disadvantage or possible handicap because of his young age and utilise it to live his calling.

One of my shortcomings is that I don’t remember so well. It was really bad for me when I realised that I can’t remember much of what I had just read in God’s Word a minute or two ago. So I started to write down what I wrote. Now God is using this «shortcoming» to bring his Word in ordinary words to other people. Soli Deo Gloria.

Do you see that God can hit straight shots with crooked sticks? Do you realise that God also wants to use you just as you are? You are the go-to person for God – right where you are now. And that is where He wants to make a difference by using you. God longs to make an impact in those people you come into contact with. He wants to use an instrument like you! You are the crooked stick with which God wants to hit a straight shot.

What more do I have to write so that you will hear the message and take it to heart? Come on, man, accept the challenge.

It’s not difficult.

And you know what? You don’t need a degree in theology or to have passed a few Bible courses. Even less you need specialist terminology in your head or mouth like you would for a debating competition. No, you simply have to start getting your words and actions in line with Jesus’ words and actions.

Words: It’s easy to talk right when everything is going right, but as soon as your blood starts boiling… what slips out of our mouths then? What do we say when we get a fright? Do we join in when others gossip?

Actions: I suspect our actions are always out of line, because the own self gets in the way. We do everything for our own sakes and away with the rest. And that is not how Jesus acted.

We all need to work. We must consciously watch what comes out of our mouths. When things don’t go according to our plan, we must concentrate and make extra sure that the wrong words don’t slip out. We must make sure that we don’t talk along with other people’s negative talk. We must make sure that we indeed talk positive and that our words bring peace. (Read this last sentence again, it’s quite important.)

Now for the next challenge: Show the people around you what the actions of a child of God look like. Our actions are different from those of the world. We continuously look for places to do good. We don’t ask what we’ll get out of the deal. On the contrary, we ask where we can give of ourselves. Where I, like Jesus, can give my life for sinners (like me).

Despite ourselves and our shortcomings we have to take the lead.

Eish, it’s not easy, because we’re always pulling in the opposite direction. We’ll have to work with God’s Spirit, because we are not able to live this simple command on our own…

Scripture

1 Timothy 4:6-16

Reflection

Where is God calling you?

What must your words look like?

What must your actions look like?

Prayer

Jesus, in a way I understand that You called me to speak your words and carry out your actions wherever I go. However, from experience I know that it doesn’t come naturally to me. I really need your Spirit to help me. Amen.

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Adult Acne Cases Treatments

Adult acne and teenage acne are similar in many ways, but they are different in significant ways as well. Mild teenage acne can usually be treated successfully with over-the-counter acne-fighting topical medications. They work well, but most of them have a drying effect. This drying effect isn’t a problem for teenage skin but for adult skin, it IS a problem.

If adult acne strikes, it is the best policy to see a dermatologist rather than treating it yourself. Dermatologists have a whole arsenal of adult acne-fighting tools at their disposal. They have topic medications that they can prescribe that will clear the acne but not dry the skin. They also have oral medications that can help to clear adult acne. It’s important to note that the medications needed to clear up adult acne are usually much stronger than the products that are effective for fighting teenage acne.

Usually a «twentysomething» will be shocked to see acne on their faces. After all, they survived the teenage years without suffering from acne, unlike most of their friends. They really shouldn’t be all that surprised, though. Acne will affect about 95% of the population who are between the ages of 12 and 25. The prime age for getting acne isn’t over until you are on the shady side of your 20s – and even then, it can crop up from time to time.

One of the main culprits of acne is hormonal imbalance. During problematic menstrual cycles, hormones are in disarray and acne is certainly a good possibility. Likewise, hormones are unstable during pregnancy and when starting or stopping birth control pills. During any of these situations, acne is likely to develop. The good news is that once the hormones are again in balance, the acne will simply disappear.

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The Industrial Revolution and Rochdale

Rochdale is a market town that is located in the Pennines. It is just ten miles from Manchester and forms part of the metropolitan Borough of Rochdale. Rochdale was originally an ecclesiastical parish and did not receive a Royal charter until 1251. It quickly became prominent as a center for woolen trade in northern England and was known for its many wealthy merchants.

In the 19th century Rochdale was an important mill town. It was a boomtown from the Industrial Revolution. Much of Rochdales success can be linked to the Rochdale canal, which is one of the largest broad canals in the UK. This canal made it possible to easily transport wool, cotton and coal to and form the surrounding areas. Rochdale maintained its prominence in the textile industry until the 20th century.

Rochdale town hall originally had a beautiful and tall clock tower. That tower was burnt down just 12 years after construction finished and since has been replaced by a much shorter tower. The traditional emblems of Rochdale can be found on the front of town hall. The widest bridge in Europe in front of the town hall as this is the path of the Roch River.

Rochdale is easy to reach due to its proximity to Manchester as well as the many railways that provide transportation. The George Stephenson Summit Railway was just reopened in 2003. It is possible to reach Manchester and Leeds taking the Manchester to Rochdale via Oldham Lane line as well as the Manchester Metrolink tram. Many of the Manchester public transportation has been extended to the center of Rochdale with completion estimated for 2012.

If you are looking for a fun afternoon then Rochdale is home to two professional sports teams, the Rochdale hornets and the Rochdale AFC. These two rugby teams have been playing in Rochdale since the beginning of the 1900s. The Rochdale Hornets is actually one of twenty-two teams that were part of the first every Northern rugby Football Union formed in 1895, therefore the Hornets are one of the world’s first rugby teams.

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Barnsley FC – Neil Redfearn, A Midfield General

Arguably Barnsley's most influential and talented footballer, Neil Redfearn was instrumental in helping the Tykes achieve promotion to the English Premier League in 1997.

Redfearn's career stretched from 1982 to 2008, he played 851 games and scored 176 goals. He started is long career at Bolton Wanderers but it was a move from Oldham Athletic to Barnsley in 1991 that catapulted him to new heights. Redfearn had a great match day engine and having all the traits required of a good quality midfielder he was given the club captaincy as well as becoming the regular penalty taker for the club. In an era where drinking was not discouraged and an athletes diet was not as strict as it is today, Redfearn rarely missed a game through injury or illness.

Sat in the second tier of English football, manager Danny Wilson began to assemble a Barnsley team that was able to challenge for a place in English football's holy grail, the Premier League. Clint Marcelle, Andy Liddell, Paul Wilkinson, Matty Appelby and John Hendrie all came into Wilson's side in the search for promotion.

In the 1996/97 season Redfearn as ever lead by example. His superb attitude on and off the field was admired by everyone associated with the club. Barnsley got off to a terrific start to the season winning their first five games. The Tykes would only win one of their next eight drawing five and losing two. The Midfield-General was setting his standards high on the pitch, talking with his feet he had already scored eight league goals going into the middle of November.

A double winning season over rivals Sheffield United and a 2-0 home win against Manchester City helped Wilson's men secure second place and automatic promotion to the Premier League. It was Redfearn's and Barnsley's finest hour. The club captain missed just one game all season and scored 17 goals, he was a club hero.

The Premier League was not a success for the Tykes, relegation lead to the departure of Wilson to rivals Sheffield Wednesday and Redfearn left for £ 1 million to Chartlton Athletic. Redfearn scored a brace in a controversial 3-2 home defeat to Liverpool. He showed that he had the ability to play in the top tier of English football.

In what was a colorful career, Redfearn was a superb servant to the game. He knew where the back of the net was. There are plenty of managers up and down the country that would love to have a player of Redfearn's ability, commitment and professionalism amongst their ranks today.

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NFL Football Free Picks: Carolina Panthers At Chicago Bears

Defense wins championships. You’ve all heard of this cliché. But, this will be the determining factor in today’s matchup against the Panthers of Carolina against Da Bears of Chicago. Both teams are strong defensively and both teams are poor offensively.

In their earlier matchup this past November, the Bears came away with a 13-3 victory at Soldier field; I fully expect them to finish off the inconsistent Carolina Panthers this Sunday. The Bears will still be at Soldier field.

The Bears defense is allowing a paltry 12.6 ppg and an alarming 7.6 ppg at home! Bears games this year have been going under (o/u 4-10-2) mainly due to this fact. Although I see this game going over the projected total this Sunday, I still see Carolina not getting more than 14 points in this matchup.

If the Bears score early, they will score often. Teams coming off underdog wins in playoffs have a pretty nasty ATS record their next game; not to mention the fact that the Panthers shutout their opponent in their last game…this game has rout written all over it. The Bears should make the trip out West next Sunday to play the Seattle Seahawks.

Today’s free picks include the Bears giving up less than a field goal today.

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