Communicate With Conceptual Pictures

Pictures are very important for our communication as we all know. But there are principal differences between what the function of the picture in the communication is. The picture can be a picture that is just communicating what it is showing. Or, the picture can communicate much more. Read on to learn the strong influence conceptual pictures can have.

Let us take a look at a picture of a lion. A lion is an animal and a picture of an animal should be a natural history picture. Animal pictures are very popular seen from the age of young children until we are in our oldest age. So nature photos are useful and in demand, just for what they are. There are beautiful shots of animals and other wonders of nature and we can appreciate them as a part of the beautiful world we are a part of.

But a picture of a lion doesn’t need to be just a wildlife picture of a lion. A lion picture can also be a conceptual picture. Conceptual pictures are pictures signaling concepts like strength, mother care, competition, fear, cooperation, speed etc.

If the nature photographer has been clever and lucky and shot a beautiful picture of a big male lion standing with all his brown hair in such a way that he is really looking strong and great, this is a conceptual picture of strength. When we see the picture we will of cause immediately understand that it is a good picture of a male lion but the associations we generate and the feelings that come up will be much more the strength aspect.

Immediately we can conclude that this mechanism gives the lion picture two possible ways of being used: as a nature photo of a male lion and as a conceptual image about strength.

In reality the conceptual image will have a much wider use, as we need to communicate the concept and feeling of strength in many different cases compared to the rather limited use for photos showing a male lion in Africa, in a zoo or in a wild animal park.

Conceptual pictures will have a potential number of applications that are unlimited, in commercials, advertisements, posters, in folders, in logos, in the branding of companies and even in more personal printings like greeting cards and the like.

A picture that is strong in one concept might also be related to other concepts. Our male lion in the photo could also be a conceptual picture related to ‘male’, depending of the context of the advertisement.

The more concepts a picture will be able to signal the more valuable will the picture be and the higher commercial potential will it have.

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Discover Photography: The Art of the Image

Since the time of Stone Age Man, when images of the animals and men hunting were first used to decorate the walls of cave, we have been fascinated by the captured image. Although it was not until the invention of photography that truly made this fascination into an art form that everyone could enjoy regardless of artistic ability. People all over the world take pictures of themselves, relatives and friends, pets and landscapes whether or not there is a particular circumstance or reason for doing so. But how much do we actually know when it comes to photography? Below are some of the different kinds of photography that will help us learn more about the different ways of taking photographs.

Amateur Photography has grown in recent years with the advent of cheep digital cameras and this digital photography that has become easily accessible to the amateur due to the low cost of both equipment and reproduction of the images, that we will have a brief look at in this article.

Black and White or Monochrome Photography

The first are to consider is black and white or monochrome photography. This is not simply presenting an image in black and white. Black and white photography explores the contour and character, tone and texture, the aesthetic art and beauty of the subject. The two components of black and white photography that give depth and feeling to the image are the shadows and highlights, if we learn to use them then we can create great images.

Color sometimes obscures the texture and form of subjects, it draws our attention the way flowers attract insects and birds, and ripe fruit catches your eye on a tree. Sometimes that's what we want, but black and white can emphasize the texture of the subject.

The variety of ways that different colors convert to different greys means that you can have quite fine control over just what parts of your picture will be light and dark, in addition to lighting levels. The absence of light can be as important as the highlights. Good deep shadows can give a depth and solidity to an image. It allows us to separate out the effects of color and luminosity, put another way black and white photography allows us to use color more effectively.

Action Photography

Action Photography may be where the photographer takes pictures of sporting event, or of children playing, anything intact where there is movement. Either set the shutter speed to freeze the action or try a slower shutter speed to blur the movement. This blur effect can create the sense of drama and movement. If the subject is moving across the frame try to track the subject, this is called panning, the effect once perfected is the subject is sharp but the background has the movement blur giving the impression of speed.

Shooting Action Shots of Athletes, people and animals in motion, and other moving objects create wonderful photo opportunities. However, capturing fast action on a digital camera can be challenging.

Certain settings on many digital cameras allow photographers to photograph action in a point-and-shoot mode specifically designed for moving subjects. Other times it is up to the photographer to manipulate the digital camera to achieve the best possible photos.

Digital cameras with less shutter lag capture better action shots. Regardless of your camera's specifications, you can further minimize shutter lag by pre-focusing before you snap the picture. To do this, hold down the shutter button halfway and then once the camera has focused; press it down all the way to take the shot.

Fast shutter speed allows photographers to capture great shots of moving subjects. If your digital camera supports a slower shutter speed, it is still possible for you to shoot some wonderful action shots. It may take some practice, but try panning the camera, keeping the lens on the subject's action.

Shoot in continuous mode if it is available to you. You might feel like the paparazzi when you first get started, but you will love how this quick mode does not let you miss a shot! Digital cameras that support continuous shooting work nicely for action shots because they are able to write all the photos to memory at the same time instead of one by one.

Anticipate the action and position yourself accordingly. If you are shooting sports, camp out by the goal line or find a good location where you can get clear shots of the athletes.

Invest in a good lens. Many action shots will benefit most from a digital camera with a 200mm lens, though you can interchange lenses for different effects. Zoom lenses work wonders for sports action shots.

Aerial Photography

Aerial Photography is best if you want to photograph a landscape or cityscape. Sadly we can't all afford to have our own helicopter, but great effects can be achieved from the top of tall buildings, bridges or mountains. So although true aerial photography may be out of reach, we can still have the illusion of aerial photography.

Travel Photography

Travel Photography is not just about your holiday snaps. It is about capturing something of the feel, the emotion, the essence of a place. It is about telling the story of the people and the landscape; It captures the mood and the setting. But you don't need expensive foreign holidays; travel photography can be your record of the next town or city or even neighborhood. As a is an exciting local city for me to explore, but with the added advantage that it is not far to travel to.

When photographing people in their local context there are a number of techniques that I try to use but keep in mind the principle of treating people with respect.

I've already talked about making shots contextual but one great way to do this is to think about what's in the background behind the people you're photographing. Ideally you want something that's not too distracting but that adds to the context of the place you're shooting in. Another technique for shooting shots of people that ignores the 'contextual' rule is to find a brightly lit position with a dark background. This can really help the face you're shooting to pop out and capture the viewer's attention.

Some of the best shots I've taken of people while traveling have been where I've tightly frames people faces. This means either getting in close to the person or having and using a good zoom lens.

Go for natural (un-posed shots) – While sometimes the posed shots can work quite well they can also lack a certain authenticity. Photograph your subject doing something from their normal daily life, at work, the marketplace, home, or just crossing the street etc.

Most of the shots I've taken of people over the years while traveling have been of single subjects alone in the shot. This is partly just my style but is something I've become quite aware of in the last few months. Adding a second person into an image takes a photo into a different place. No longer is the shot just about a person and their environment but it somehow becomes relational. The viewer of the photo begins to wonder about the relationship and a new layer is added to your image.

Quite often it's the shots of people dressed in national costume that tend to attract photographers when traveling. While these shots can be very effective I wonder if they are always really representative of a culture. Quite often these people have dressed up especially for a show or tourist attraction and the majority of people in that country look quite different. Mix up the types, gender and ages of the people you take photos of and you can end up with a very effective collage of faces of a country.

It goes against the nature of most travel photography which is usually very fast and spontaneous, but if you can spend time with people, if you have the opportunity to sit with a person for a longer period of time and photographed them in a more extended manner This enables you to tell the story of the individual and can lead to some wonderful sequences of shots using different photographic techniques, lenses and situations, while the person becomes more relaxed around the camera.

Keep your camera to the eye for taking those spontaneous shots between the more posed ones. It's amazing what images that you can find when the person isn't 'ready' for you to shoot. These shots often include people interacting with others or expressing true emotion. I find setting my camera to continuous shooting mode often leads to some wonderful candid shots. If conditions permit don't replace your lens cap until you pack your camera away.

When it comes to choosing lens, I find that a focal length between 24mm and 135mm is a good range to work with. Going for wide angle lenses can also produce interesting shots but you will often find that they do distort your subject's face a little. Choosing a longer focal length can be useful for putting your subjects a little more at ease.

Underwater Photography

Underwater Photography has become more accessible with the advent of cheep underwater cameras. Whether you intend to take photograph in a pool, lake, river, or the sea underwater photography can be one of the most exciting and rewarding things to do.

The difficulties you encounter when in shooting underwater can be summed up in one word, "limitation." Communication and travel below the surface are limited. Natural light and visibility are limited. How you tackle these limitations depends on your skill underwater and your photographic equipment.

However the most important advice you can receive has little to do with photography, and everything to do with your safety. A watery environment can be a dangerous one, even if it is a swimming pool. No photograph is worth your life. Depending on the type of underwater photography you wish to practice, you must first acquire the appropriate specialized knowledge and training, and obtain certification from a qualified instructor. This applies to every aspect of underwater activity, from basic swimming skills to advanced sub aqua diving techniques.

This list is by no means exhaustive; they are just some of the various types of photography you can discover. There are so many other forms of photography from infrared to medical, street, landscape, portrait, macro and Panoramic photography. Photographic work can be divided into dozens of categories, many with lots of sub-categories. But for now, just go and have fun with your camera and discover the joy of photographing you chosen subject!

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A Mother’s Day Wish

Any holiday is tough to get through after the death of a loved one, but Mother’s Day can be especially hard for those who have lost their mother, and for those mothers who have lost a child. Holidays tend to be painful reminders of what you’ve lost and how you used to celebrate that day. Whether you’ve lost your mother or you’re a mother who’s lost a child, this Mother’s Day is for you. Find a way to celebrate it in a way that brings back memories of your departed loved one and sheds light on the wonderful celebration of mothers everywhere.

Buy Flowers

Flowers are one thing that any mother would love to receive. If you have lost your mother, buy a beautiful bouquet and deliver it to your mother’s memorial. Pay her a visit and tell her how much you still love her. If you are a mother who has lost a child, buy a bouquet for yourself. Set the flowers out to remind yourself that you are a wonderful mother, on this day and every day.

Celebrate with Your Children

If you’re suffering the tragic loss of a child, there’s no doubt that mother’s day will be tough. But don’t forget the other miracles you have in your life. If you have other children, let them celebrate you the way you deserve to be celebrated. It’s okay to be sad and to reflect on the loss of your child, but try not to shut out your other children. They love you very much and will want to take this opportunity to show you.

Celebrate with a Different Mom

Losing a parent is heart-breaking, no matter how old you are. You relied on your mother for things that no one else could provide; support, advice, and unconditional love. Although no one can replace your mom, you can still honor Mother’s Day by celebrating a different mom. Maybe you have a grandma or aunt in your life who you are particularly close with. Perhaps your friend’s mom has been particularly supportive to you over the years. Reach out to one of these other moms this Mother’s Day so that you don’t let the day go by uncelebrated. Your mom would be happy to see you connecting with someone in her absence.

The reason Mother’s Day is so special is because it gives us a reason to give thanks to the woman who brought us into the world and for the many wonderful things she did for us thereafter. If you are that woman to someone, this day is for you, whether that ‘someone’ is with us here on Earth or not. If your own mother has past away, there’s no reason why you still can’t celebrate her on this very special day.

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Kensington and Chelsea on a Budget

Those not that familiar with London are still aware that Kensington and Chelsea are two of the more expensive and glamorous areas of the big city. So, when you are looking for something different and you’re on a fairly tight budget, where do you start?

Of course when staying in the West End, visiting one of the many museums are excellent options for an enjoyable day out. The Science Museum, Natural History Museum and The Victoria and Albert Museum are all located here and you can visit them for free almost any day of the year.

Head a little further out of the city to Chelsea and you will come across the oldest botanical garden in London – the Chelsea Physic Garden. At only £9 for adults and £6 for students and children it offers a little tranquility away from the hustle and bustle of city life.

Golborne Road market, although connected to Portobello Road offers something a bit different, with a mix of stalls offering a variety of international foods and goods. The area is often referred to as Little Morocco due to the many Moroccan restaurants and shops, so there is definitely a bit of an international feel to the area. Markets are held here every day except Sunday.

Kensington Gardens and Palace are an excellent way to spend some time exploring. The Palace is now home to Wills, Kate and little Prince George so you’ll feel a sense of royalty wandering around, and perhaps you’ll even catch a glimpse of the Royal family. The area is beautiful, any time of year, go and soak up some horticulture!

Another area to enjoy the outdoors is Brompton Cemetery. It might sound a little odd to spend time in graveyard, but this is one of the finest and oldest Victorian graveyards in all of Britain. There are over 200,000 stones and it is considered to be one of the ‘Magnificent Seven’ cemeteries.

Lastly, the London Olympia Exhibition Centre is home to a variety of music shows, food fairs, business events and so much more. Every week there is something different to visit and a lot of the events are free or very cheap.

So, if you are looking for a bit of class on your London city break, but can’t quite afford to dine on the Kensington Roof Gardens, there is still plenty to see and do without burning a hole or three in your pocket.

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Warning: You’re Losing Money by Not Using Webinars

Advantages of Holding Webinars for Your Business

If you’ve ever wondered why lots of business owners moonlight as speakers on webinars, it’s because they understand that this approach can be used to their advantage. If you have never considered utilising webinars/teleseminars (as they are sometimes referred to) as a promotional tool to increase sales for your products or services then you may want to change your mind.

In this article I will discuss the benefits of using webinars as part of your promotional arsenal.

Here are a list advantages when holding teleseminars or webinars:

Webinars help present your business or brand name

A great benefit of conducting a webinar for a business or company is that they can be leveraged to introduce an unknown business or brand name. Entrepreneurs who are brand-new to the industry will find it tough to build interest in their company just because they do not have a history or sufficient background.

Webinars can also benefit a business by letting the owner become its face. This helps to facilitate that a business owner is genuine.

Become a recognised authority

A great advantage of holding webinars is that they can be used to develop your credibility. If you’re still trying to break into a certain market and have to produce sufficient buzz for yourself, this is especially essential.

You will be able to develop a following amongst your target market if you are able to produce a successful teleseminar/webinar. Continued success will likewise assist you expand into your target niche.

Webinars Help Promote You or Your Business

Teleseminars are also utilised as automobiles for product promotion. This is why you’ll discover that speakers of webinars have books, e-books, audio, videos and other items that they market to their audience by means of their lectures.

Normally, a speaker would go over a topic with his audience which explains to the audience how they can achieve a particular end result or show them a solution to their problem. This can be achieved via references to certain products or services, how to guides or instructional products. Much of the material found in these products can not be accessed in the teleseminar or webinar so the audience is encouraged to buy it.

Boost sales

With a well-crafted and delivered teleseminar or webinar, it’s quite simple to sell a product. Numerous knowledgeable teleseminar and webinar speakers swear by these methods, even reporting an increase in sales of their products in thousands of dollars as compared to sales vial their website or foot traffic to their store.

Teleseminars help to Interact with customers on a more individual level

Another tremendous benefit of webinars is that they enable a company owner to interact with their consumers. Businesses can harness the technology used for both techniques to customise their services.

Whether a teleseminar or webinar is offered totally free or as paid lectures, they are always extremely effective as a way to communicate with a businesses audience or market on a more personal level.

Preserve a low expense

A primary issues for many businesses is expenditure. To build a brand name, promote an item or launch a marketing campaign, a business owner usually needs to invest large sums of money without any guarantees. By holding a webinar, a business can benefit by taking advantage of the low cost associated with producing a lecture via a phone or the Internet.

Teleseminars and webinars are extremely cost reliable, simple to produce and do not incur any great costs. And they work! That alone is music to any business owner’s ears.

In Conclusion

Teleseminars and webinars can benefit a business by enabling the owner become the face of the business. To construct a brand, promote a product or release a marketing project, a business owner merely has to invest. Utilising either a webinar or a teleseminar, a company can benefit by taking advantage of the low cost associated with producing a lecture through phone or the Internet.

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10 Reasons Lionel Messi and Cristiano Ronaldo Are Not the Greatest of All Time [GOAT] in Football

For the best part of the last decade, two names have dominated world football (soccer) more than any others; Cristiano Ronaldo and Lionel Messi. These great rivals have broken countless football records, scored insane number of goals and pushed each other all the way to greatness despite the fact that they are two very different football players, playing two very different styles in two very different roles for two different clubs. The only thing that really connects the two is the ocean of ability that separates them from the rest of the players in the world. There can be no question as to whether the duo belongs in the pantheon of football all-time greats anymore. Although any effort to determine the greatest footballer of all time is subject to generational bias, it should be noted that Lionel Messi and Cristiano Ronaldo are not individually or collectively the greatest football player[s] of all time due to the following reasons;

Cristiano is not the best ‘Ronaldo’ to play the game: Despite his unparalleled achievement in and off the field of play, Cristiano Ronaldo is still not considered the best Ronaldo to have played the game. Ronaldo de Assisi (also known as Ronaldinho) and Ronaldo de Lima (the phenomenon) are the other ‘Ronaldos’ whose legendary attacking prowess is often compared to Cristiano Ronaldo’s. Ronaldo de Lima was a more explosive and complete striker who would have probably been the ‘World’s Best Striker Ever’ if he had stayed injury-free in his footballing career, while Ronaldinho was the entertainer who, at his peak, constantly wowed the footballing world. Cristiano Ronaldo is better than other ‘Ronaldos’ in terms of constituency over the years, phenomenal goal-scoring rates, overall fitness and prolonged career (due to low rate of injuries) but for sheer skill, explosiveness, superior technical ability, and the ‘wow’ factor, the two ‘Ronaldos’ are better than Cristiano Ronaldo.

Lionel Messi is not the best ever Argentine player: It is a well-known fact that for a footballer to be the best ever in the world, he has to be the best ever footballer in his country and sadly, Lionel Messi isn’t both. Lionel Messi is not the best football player Argentina has produced. That honor goes to Diego Armando Maradona. Maradona (widely regarded as one of the best football players ever) is a footballing legend that inspired Argentina to a world cup victory and S.S.C. Napoli (in the Italian Football League) to its first and second League title [Scudetti] in its history. He is the scorer of the world’s most dubious goal (the ‘Hand of God’ goal) and the FIFA Goal of the Century. There is virtually a cult around the player in Argentina. Diego Maradona (and Pele) is the benchmark for the illustrious South American nation when a new star comes on to the block. So, while Messi has dazzled on the European stage, passing milestone after milestone and picking up loads of awards, his countrymen regard him as the country’s second best football player ever.

Both players have never won the World Cup: Although the latter rounds of the modern-day UEFA Champions League would rival the FIFA World Cup in terms of quality, with talents from around the globe increasingly concentrated in the hands of an elite few, the World Cup still retains substantial symbolic value as a quadrennial competition which pit the best of one nation against the best of another. It is no secret Lionel Messi and Cristiano Ronaldo have never won (or inspired their respective countries to win) the FIFA World Cup. Cristiano Ronaldo has won an European Cup (The Euros) with his home country, Portugal but has never been to the semi-finals or the finals of the World Cup while Lionel Messi was underwhelming in the 2014 world cup semi-final and final with his home country Argentina eventually losing to Germany. The World (and Messi) was shocked when he was named the best player and awarded the Golden Ball of the tournament. Lionel Messi is also a three-time runner-up in the Copa America competition with Argentina. Most football players such as Zinedine Zidane, Pele, Diego Maradonna, Ronaldinho, Ronaldo de Lima etc. often touted as the world’s best ever football player all played dominant roles in the World Cup tournament they eventually won. The same cannot be said presently of Lionel Messi and Cristiano Ronaldo.

They are not Football’s best Goal-scorers ever: Lionel Messi and Cristiano Ronaldo are efficient, effective and phenomenal goal scorers boasting amazing goal per match ratio but they aren’t among the five best goal scorers in football history. Neither of them have scored up more than 700 goals in their respective careers so they cannot be in the company of great players such as Pele, Romario, Josef Bican, Ferenc Puskas (he has a FIFA goal-scoring award named after him), Gerd Muller. The rate of scoring of these legendary players is more impressive than that of Lionel Messi and Cristiano Ronaldo given they ended their footballing careers with goal tallies well into the 800s. So if scoring goals are what makes footballers great, Lionel Messi and Cristiano Ronaldo, having better players boasting better goal tallies ahead of them, cannot be the greatest footballers of all time.

Both players have been accused of being criminals: They both have tax payment issues with the Spanish authorities (the country they reside and play in) and so have been accused of being criminals. After a lengthy trial that attracted so much publicity due to his status as a supremely gifted sportsman, Lionel Messi (and his father) was found guilty of not paying his taxes to the Spanish government, fined heavily and sentenced to two years in prison (he has since agreed to pay an increased fine rather than have a 21-month suspended prison sentence). His trial, guilty verdict, fine and (suspended) sentence damaged his credibility as a morally upright athlete who could do no wrong and that of his football club (FC Barcelona). Cristiano Ronaldo is also being investigated for tax evasion by the Spanish authorities, might be tried (or not), heavily fined and get a suspended prison sentence.

Their overall goal tallies are padded with too many penalties: Lionel Messi and Cristiano Ronaldo are the greatest goal scorers of their generation. They score obscene number of goals in a football season but almost half of the total goals scored both players have come from the penalty spot. In football, penalties are the easiest way to score because it involves only the designated penalty-taker and a goal keeper to beat. Lionel Messi and Cristiano Ronaldo, being the designated penalty-takers of their respective club sides, always take every penalty kick awarded them or their teammates thereby increasing their goal tallies. In 2013/2014 Football season in England, Luis Suarez of Liverpool FC (before he moved to FC Barcelona to become a teammate of Lionel Messi) won the highest goal scorer award in the English Premier League and shared the European Golden Shoe award with Cristiano Ronaldo by scoring 32 goals in 33 games in open play without taking a single penalty. That is a record Lionel Messi and Cristiano Ronaldo do not yet hold.

They play for football’s most valuable clubs: Messi and Ronaldo play for super-clubs in Spain where the top sides score goals by the hatful. The second millennium’s new financial order unfortunately gave birth to the modern super team essentially creating a certain form of predictability in both domestic and continental leagues. Lionel Messi plays for FC Barcelona in Spain while Ronaldo plays for Real Madrid CF also in Spain. FC Barcelona and Real Madrid CF are extremely rich and dominant football clubs that can afford to buy and stockpile the best and most expensive football talent anywhere in the world and so Messi and Ronaldo are always surrounded and assisted by world-class players to aid in dominating continental club football thus raising their international profiles. Both clubs always have a slew of world-class players at their disposal which leads to utter domination in domestic (Spanish La Liga) and continental (UEFA Champions League) football competitions.

The benefit of playing in the Modern Era: It is almost impossible to compare players of different era in a game that has changed so much over the years. Great footballers like Ferenc Puskas, Alfredo di Stefano played in an era when the game was played at a tempo unrecognizably slower than in the modern era. That does not make them less great than Lionel Messi and Cristiano Ronaldo. The game played presently has changed because of changes in rules governing the game and the quality of footballs produced and used. Players in the modern era are also fitter, faster, and stronger than they have ever been, but players (especially defenders) are technically weaker than they have ever been. The Champions League’s expansions of the nineties is also an advantage to the modern player: having a group stage allows a margin of error that simply did not exist in the knock out style pre-1995 tournament. It has never been easier for attackers – Lionel Messi and Cristiano Ronaldo probably would never score 40-60 goals a season in the 1980s when the rules governing the game and footballs used didn’t benefits attackers (strikers), and defenders/defenses were littered with world-class talents.

They are a part of football’s rich history: We view the history of the game through our own national experiences, or at least we did until the modern era, where we can watch the Spanish league, Messi and Ronaldo every weekend. It is worth remembering that in the 1970s and even into the 1980s, most of Europe just watched the European Cup and UEFA Cup games of their own national teams. So, here is a little suggestion; the next time Lionel Messi or Cristiano Ronaldo score a breath-taking goal and someone on Twitter suggests the debate (on the greatest football player) is over, head to YouTube and spend ten minutes watching goals from Diego Maradona, Johan Cruyff, Pele, Ferenc Puskas, Roberto Baggio, Eusebio, Alfredo di Stefano and so on. There have been plenty of geniuses in the game, and Lionel Messi and Cristiano Ronaldo are part of that rich football history.

Generational and positional bias in football: The hunt for the greatest football player in history is like that of the Holy Grail. All footballers (sportsmen) are products of their time. Due to football’s developmental stagnation relative to other sport and because there are so many different positions, and so many roles within those positions, it is hard to have a worthwhile conversation about who the best football player of all time is. Since the main objective of the game is to score a goal, the best goal scorers such as Lionel Messi and Cristiano Ronaldo will always be near the top of any list about the game’s best players.

Conclusion; Don’t kid yourself that there won’t be another player like Lionel Messi or Cristiano Ronaldo, no-one thought they would see another player like Diego Maradona.

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