Telemarketing – Underutilized Marketing Arsenal

Telemarketing is a great way to produce sales or make an appointment. Yet it was also one of the most underutilized marketing strategies used by the small and medium businesses. The reason is because most business people thought that using telephone to sell is rude, intrusive or worse of all, fear of being rejected.

Actually, the only way to maximize the use of telemarketing is by creating a great telemarketing message to get noticed. Yes, its that simple.

So what is a ‘great’ telemarketing message? Well, the key to that is your opening statement. Your opening statement must have an instant impact for it to have a chance of success. Your telemarketing message must be able to grab your prospect’s attention.

Here are some of the few rules to consider when you create a telemarketing message that sell:

Get their names right, and ask to speak to them directly

Research have shown that everyone’s most favorite word is their name. No matter how you do it, please get their name right.

Introduce yourself and your company at all times

Most telemarketers started rumbling after they got the prospect on the phone. Remember that the most polite thing you can do is to introduce yourself and your company after you have got the right person.

Give them a great reason to listen to your presentation

This is the meat. This is where you capture their attention. You got to give the a very good reason to listen to you. If you lose their concentration in this area, you lose the prospect forever.

Keep your opening sentence short and to the point

You need to keep your sentence short. If you rumble on and on about your product or service, you lose the customer. One of the best way to keep their concentration will be to ask them questions. If, at some point you found that you have talked too much, ask a question. It will help to keep the prospect’s concentration up.

In telemarketing, your objective is to draw your prospects out by giving them what you think could help them and the only way to do it is by providing an impact in your marketing message.

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AC Milan’s Dutch Trinity: Van Basten, Gullit and Rijkaard Showing Unique Soccer Skills

AC Milan, the reigning champion, won the Italian league 18 times now. A remarkable period in their rich history was highlighted by Dutch influence. The Dutch stars Ruud Gullit, Frank Rijkaard and Marco van Basten played a major part in the club’s successes in the late 80’s and first half of the 90’s. National and international titles found their way to Milan and to this day Milan fans and (former) players still express their gratitude.

Gullit and Van Basten joined the club in 1987, Rijkaard one year later. At first, it was Gullit who had the biggest influence. Charismatic Dutch captain Ruud Gullit’s first season at Milan saw the club win the «Scudetto» for the first time in 9 years. To sign Gullit, AC Milan paid the world record transfer fee (at that time) to PSV Eindhoven. But they earned that back in no time.

Marco van Basten played for Ajax in Amsterdam before moving to AC Milan. In Holland, he became the top scorer in the league for four seasons from 1983 to 1987, scoring 117 goals in 112 matches. In 1987, he also scored the only goal in the UEFA Cup Winners’ Cup final. That was the last European trophy Ajax was missing. So it was a great «going-away» present to the club, as a new adventure awaited in Italy.

Like Van Basten, Frank Rijkaard took his first professional steps on the pitch playing for Ajax. He lived in the same part of Amsterdam as Ruud Gullit during their teenage-years. After becoming Europe’s best with Holland in 1988, he completed AC Milan’s Dutch Trinity. In the end each played a significant role in the career of the other.

AC Milan was almost invincible and played a revolutionary type of soccer, demonstrating skills hardly ever seen before in the Serie A. This was part of the owner’s Master plan. In 1986 entrepreneur Silvio Berlusconi acquired the club and saved it from bankruptcy. Berlusconi got manager Arrigo Sacchi to lead the team to success. He was followed up by Fabio Capello, England’s current manager. The «Rossoneri» signed the Dutch trio, where they already had players like Franco Baresi, Paolo Maldini and Carlo Ancelotti. This was the start of arguably the most successful era in the history of AC Milan.

During the time of the Dutch trinity (1987-1994) they managed to win four domestic titles, reach the final of the Coppa Italia in 1990 and won four Supercoppa Italiana. They were also a force to be reckoned with in Europe. They won three Champions League trophies, three UEFA Super Cups and two Intercontinental Cups. In all of this the Dutch players effectively used their super soccer skills. AC Milan won the 1989 Champions League final with 4-0 against Steaua Bucuresti. Gullit and Van Basten both scored 2 goals and Van Basten become top scorer with 10 goals in total. The year after it was Frank Rijkaard’s turn. In the final against Benfica he scored the only goal, Van Basten provided the assist.

Along with Boca Juniors, Milan won more FIFA recognized international club titles than any other club in the world. There is no denying the Dutch trinity played their part.

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Liverpool FC – The History Of The Badge And The Meaning Of The Crest

Liverpool Football Club are one of the most successful teams in English and European football history, and the club not only has massive support in England but also around the world, the club probably has many millions of fans. Liverpool were founded in 1892 and have won 18 League titles, seven FA Cups and famously, they are five times winners of the European Cup and Champions League, combined.

The club badge or crest, is the epitome of this famous club, and the badge on their shirt is often kissed by the players when celebrating a goal or a victory, as a sign of loyalty and love for the club. The badge has changed considerably since the formation of the club well over a hundred years ago, but today’s crest has much significance about the history and tradition of this famous football club.

The club badge is predominantly based on the city’s famous Liver Bird, which has represented the city for many centuries. The mythical bird, which many believe to have been derived from a cormorant, can be seen on the top of the clock towers on the Royal Liver Building, where two famous Liver birds sculptures dominate the building and overlook the River Mersey, and they date back to 1911. Many modern myths have evolved regarding the origin of the Liver bird, but it is widely accepted that they watch over and protect the people of Liverpool and myth dictates that should they ever leave, the river Mersey would burst its banks and flood the city.

The Liver bird dominates the centre of the Liverpool badge, which is placed inside a shield. The image of the Liver bird on the badge has a short head and curved beak, which is more usually associated with a bird of prey rather than a cormorant, but it retains the sprig of laver, a type of seaweed, in its mouth.

In 2008, Liverpool FC attempted to claim copyright for the Liver bird image, but they failed in their attempt as it was deemed that the Liver bird belonged to all the people of Liverpool and not one company or organisation. The Liver bird image is also used by several other organisations.

Above the shield is a representation of the famous Shankly Gates, which were erected outside the Anfield Stadium in 1982, as a tribute to Liverpool’s former and most famous manager Bill Shankly, who had led Liverpool from Second Division mediocrity, to win three League titles, two FA Cups and the UEFA Cup. Bill Shankly is regarded by most fans as the greatest Liverpool manager, by the way he transformed the club.

Across the top of the Shankly Gates, and portrayed in the badge, are the words You’ll Never Walk Alone, which is the title of the song by Gerry and the Pacemakers that has been adopted by Liverpool fans as the club’s anthem, this again stems during Shankly’s time as manager, and is still sung reverently by Liverpool fans today.

The twin flames either side of the shield are symbolic of the Hillsborough memorial outside Anfield, where an eternal flame burns in memory of the 96 Liverpool fans who tragically died in the Hillsborough disaster of 1989, when the fans were crushed due to overcrowding during Liverpool’s FA Cup semi final against Nottingham Forest, 766 fans were also injured in the disaster.

The date of the formation of the club is clearly displayed below the shield, and while the club crest has changed a number of times over the years, it symbolises some of the most important events in the history of the club, the badge is worn with honour and pride by both players and fans alike.

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Sammy McIlroy – The Young Veteran

Five Manchester United players featured in the Northern Ireland starting line-up for six matches in the late 1970s: Tommy Jackson, David McCreery, Chris McGrathand, Sammy McIlroy, and Jimmy Nicholl. Former Manchester United favourites Trevor Anderson and George Best also featured.

Samuel McIlroy was born 2 August 1954 in the much troubled city of Belfast in Northern Ireland. Being brought up in the very heart of Protestant East Belfast, he was steeped from an early age in a marinade of politics and religion. Nonetheless, East Belfast has produced a great number of immensely talented Manchester United players up through the years including household names such as George Best, Eric McMordie, David McCreery, and Norman Whiteside. After being discovered by famous United scout Bob Bishop while still a schoolboy player, McIlroy was advised by his family to seek his footballing fortune in the calmer climes of Lancashire as Northern Ireland was tottering on the brink of Civil War.

The last youth player to be signed by legendary Manchester United manager Sir Matt Busby, Sammy McIlroy arrived in Manchester as a modest, fresh faced 14 year old in the summer of 1969. Finding the net on his United debut against fierce rivals Manchester City in November 1971, the gifted youngster quickly became a massive hit with the Old Trafford faithful. Eventually establishing himself in the Manchester United first team during the 1974-75 season, McIlroy proceeded to make a total of 391 appearances for the Reds. The young veteran also played an important part in United’s nothing but fantastic revival under Tommy Docherty in the mid 1970s, winning the Second Division title with the Reds in 1975 and the FA Cup two years later.

Finally deciding to leave Manchester United at the end of the 1981-82 season, Sammy McIlroy went on to appear for Stoke City, Manchester City, Bury, Preston North End, and Northwich Victoria. The hard working Ulsterman also had an extraordinary international career, gaining a total of 88 caps for his beloved Northern Ireland between 1972 and 1987.

«The Protestant people in Northern Ireland were used and abused by the British. How could you have working class people living in poverty voting Tory? You looked at two working class people shooting each other and you asked how was that possible. It was divide and conquer, the British trait from the year dot.»

Paddy Crerand quote.

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