Why LeBron Bought Liverpool FC (2%)



Breaking down the Liverpool x LeBron deal.

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⏱ Timestamps
00:00 Breaking down LeBron’s Empire
02:20 Why the deal is unique in sports business
04:05 How LeBron could transform Liverpool
07:10 Next Stop: Las Vegas?

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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32 opiniones en “Why LeBron Bought Liverpool FC (2%)”

  1. Great video ! Really shows the smart mind behind Lebron James and his post-nba retirement plans in the business market. It will be really nice whenever they finally release a Liverpool X Lebron collab.

  2. Liv was bought for $480 million but now will be worth $4 billion. Made 733% profit in 10 years. But they are doing it in a sustainable way investing in infrastructure, academy, stadium etc. So kudos to them.

  3. One of the missed opportunities of lebron james. If he invested for 1% into MU, he ll get more than if invested 2% in liverpool as MU (under Glazers) is always better than FSG liverpool

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